Kaizzen sweeps sports category at ET Brand Equity Kaleido Awards 2020
Adidas Brand Study
Adidas brand equity increases to over five billion euros
CBBE Adidas by Irene Spronk
Adidas Brand Study
Brand equity: why and how should you measure it?
When it Comes to Brand Building, Awareness is Critical | Nielsen
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
Emotional steps toward stronger brands
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
Detailed Marketing Mix of Adidas - 7Ps Included | IIDE
What is Brand Equity? | The Branding Journal
What Is Brand Equity & How to Build, Maintain & Measure It
What is Brand Equity anyway? - Sidedoor
The Adidas Marketing Strategy: Collabs with Big Names
What Is Brand Equity & How to Build, Maintain & Measure It
Keller vs Aaker Brand Equity Models | Qualtrics AU
How Adidas' app rewards loyal customers - Think with Google